Riding the Black Ship

Riding the Black Ship

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Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the qcompany manual.q By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz shows that rather than being an agent of Americanization, Tokyo Disneyland is a simulated qAmericaq showcased by and for the Japanese. It is an qAmericaq with a Japanese meaning.The second day of classes includes an introduction to Disney policies and procedures, a summary of the benef1ts ... During the Traditions 1 and 2 classes, the new WDW cast members are asked to work on a quiz answering questions about the companya#39;s history and future goals ... As they begin working someone realizes that an answer is on the wall, they let someone else at their table know the answeranbsp;...

Title:Riding the Black Ship
Author: Aviad E. Raz
Publisher:Harvard Univ Asia Center - 1999

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