Creative Advertising

Creative Advertising

4.11 - 1251 ratings - Source

A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession, it discusses the advertising process, media specifics and situations and decision.311 Total, 401 Toyota, 204, 348 Traces. 37-38 Tracking shot ... 279 Truck, 320 Truck a#39;n Display, 338 T-Scope testing. 345 Tulsa ... 333 Unity: in body copy, 209- 210 in layout. 228-229 ... 62 User-image advertising, 87-88 Vacuum-seal plastic anbsp;...

Title:Creative Advertising
Author: Sandra E. Moriarty
Publisher:Prentice Hall - 1991

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